Our Story

Brian Semling started his business, Brian's Toys, selling Star Wars toys

and collectibles while he was a 16-year old junior in high school in 1994.

During October of 1996, Brian transferred out of college at his dream

school of MIT (Massachusetts Institute of Technology) to focus on his

business full-time. By 1999, Brian's Toys reached $2.5MM in sales and had

earned the reputation as the worldwide leader in collectible Star Wars toys.

From less than $500k in Star Wars toy sales on Amazon in 2007,

Brian's Toys grew to over $7MM in toy sales (all sorts of toys from Star

Wars to Play-Doh to Barbie) on Amazon by 2014. In late 2014, Brian

decided to launch 3 new brands of his own: Strictly Briks, Clever Creations,

and Clever Chef. These Amazon First brands grew from less than $1MM

in combined annual sales in 2015 to $10MM+ by 2019, and total Amazon

First brand sales of $30MM+ in 4 years!

Since 2020, we have launched a number of new brands and are now

acquiring brands like yours!